SQL Server to Snowflake Migration: Achieving 90% Automation with DataSwitch
Performance Marketing
November 29, 2023

SQL Server to Snowflake Migration: Achieving 90% Automation with DataSwitch

750+
Assets
90%
Automation
65%
Cost Savings

"A performance marketing company based in the United States has consistently been at the forefront of innovation. To cater to an expanding customer base, they initiated a strategic migration from SQL Server to Snowflake."

Business Vision

The vision was clear: to enhance data capabilities, derive actionable insights faster, and stay ahead in the highly competitive digital marketing industry through agility and scalability.

Challenges

Legacy Systems Complexity

Grappling with complexity inherent in established legacy systems that hindered quick resource scaling.

Knowledge Gaps

Faced the reality of skill set gaps within the internal team during the transition to modern cloud architecture.

Modernization Demand

Under constant pressure to modernize swiftly to keep pace with the rapidly evolving digital marketing landscape.

Diverse Customer Base

A wide variety of unique customer data requirements added another layer of complexity to the challenge.

Solution Approach

  • DS Migrate Process Converter: Innovative tool for streamlining and automating complex SQL Server to Snowflake workflows.
  • Platform Support: Engaged DataSwitch for seasoned expertise to bridge knowledge gaps and navigate migration challenges.
  • Customized Migration: Flexible approach tailored to specific client requirements, ensuring minimal interruption to services.
  • Accuracy Assurance: Minimized risks of errors by reducing manual intervention in critical business processes.

Value Delivered

1

Over 750 data assets successfully migrated to Snowflake

2

Modernization process completed in a remarkably swift 3-month timeframe

3

Staggering 90% automation rate ensured high efficiency and accuracy

4

Realized a substantial 65% reduction in associated operational costs

5

70% reduction in processing times, significantly reducing time-to-insights

Fast Facts

TechnologiesSQL Server, Snowflake, DataSwitch
Engagement ModelDigital Marketing Data Infrastructure Modernization
Key Impact70% Faster Insight Delivery

Conclusion

This successful modernization has empowered the company to continue delivering unparalleled solutions with a data infrastructure that aligns with their business vision, ready for future growth.

Related Solutions & Products

DS Migrate

Automate database schema conversions and legacy ETL code migrations to modern cloud architectures.

Explore Product

Snowflake Migration

Accelerate database and ETL migration to Snowflake with up to 93% automation.

Explore Solution

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